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Of Special Interest:
Top 5 Search Marketing Web Sites. Visit these sites regularly to learn more about search marketing.
Common Internet Marketing Terms. Stop! You don’t have to nod your head vacantly any more. Just look it up here.
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Web Writing That Is SEO Compliant
At Fergusson Associates we have provided web writing for a variety of industries, from financial services to software outsourcing.
However, it is our SEO expertise that makes our web copy service really stand out. SEO copywriting is still relatively rare. There are plenty of people engaged in web writing, and plenty of SEOs, but it is still unusual to find people with both web writing and meaningful SEO experience.
SEO knowledge is particularly important for effective web writing because the Internet is both keyword- and rule-based.
A good writer who is not familiar with SEO can produce fluent web copy that means absolutely nothing to the search engine robots, and is therefore unlikely to get found in a search. To write most effectively for the web, you have to understand how the robots work; in other words, the more SEO you know, the better.
Here are three good reasons you should consider us for your web writing project: |
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 Extensive experience in both SEO and copywriting. We have 25 years copywriting experience, 10 years of web writing experience, and three years of SEO copywriting experience. This combination is very hard to find today.
 Up-to-date knowledge of SEO best practices – web writing and SEO copywriting is usually done by people who quickly move on to the next project and have no idea how the copy they wrote actually performs on the web.
As an SEO consultant with access to SEO tools and site analytics, we do see what’s working on the web, as well as what doesn’t work. Often these findings are not published anywhere, and may never be.
That’s the kind of edge you need when you want your copy to place prominently among all the other related content competing for attention on the Internet.
 Effective direct response copywriting – If your website is intended to get the reader to take some action, such as completing and submitting a form, or downloading a document, or buying something, you need to talk with us.
As direct response marketers, we have spent 25 years motivating people to take some action or other. We can help make your site more successful. We would be excited to see (and keep confidential) your site’s analytical data, so that we can adjust copy accordingly. We are happy to test different copy approaches, and would be delighted to work with you to make your sales funnel even more effective. |
Don’t wait another second – call 650-520-8843 or right now so that we can learn more about your web writing project, and explain how we can help. Our operators are standing by. (OK, that was too much.)
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