Web Copywriting

Effective web copywriting can improve the investment you have made in your website significantly by bringing more traffic to your site and generating more sales.

At its best, web copywriting is a combination of tried and true direct response writing techniques developed over the past fifty years, plus search engine optimization (SEO) techniques that are still often poorly understood today. A good direct response writer can still not perform well writing for the Web if he or she has not learned how to write with SEO in mind.

Why good SEO and good web copywriting go together

If you want your web pages to be found by searchers, they have to be written to a certain formula. The search engine spiders that catalog web pages do so following standard mathematical rules that attempt to identify what a page is about.

On this page, for example, the keyword phrase “web copywriting” appears in the main page headline, the subhead and at least once in four paragraphs on the page, as well as in the meta-tags that you don’t see. It’s safe to assume that the search engine spiders will figure out that this page is about web copywriting.

At Fergusson Associates LLC we have over 20 years experience as a direct response writer, and several years experience writing for the Web. We do not claim to be experts at SEO, but we have made a point of learning the finer points of SEO as it pertains to web copywriting. Moreover, we make an effort to keep our skills fresh because the search engine algorithms change over time. Today’s SEO is different from yesterday’s and different still from tomorrow’s.

Let’s discuss your project, and see if there’s an opportunity for us to work together.