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Of Special Interest:
Top 5 Search Marketing Web Sites. Visit these sites regularly to learn more about search marketing.
Common Internet Marketing Terms. Stop! You don’t have to nod your head vacantly any more. Just look it up here.
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SEO from a Marketer’s Perspective
Search engine optimization (SEO) can greatly expand your site’s visibility on the Web, generate more traffic for your site, and thereby increase your sales.
SEO practitioners tend to come from one of two very different backgrounds: programmer/developers, who are great at solving very complex programming issues, and marketers who are most interested in selling stuff. At Fergusson Associates we are marketers who are excited about helping you increase your sales revenue.
Today, most web developers are still unfamiliar with anything more than the most basic search engine optimization practices, so most business sites can benefit greatly from an SEO upgrade.
At Fergusson Associates we are not developers looking to take over your website. We are marketing professionals happy to work with your existing developer, or to recommend a new developer for you if you are unhappy with your current vendor.
Here are three reasons to
consider Fergusson Associates for your SEO project: |
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 Customized SEO “white hat” solutions designed to fit your business strategy. Rather than taking you through a standardized SEO checklist, we strive to identify and implement the SEO best practices that are most likely to have an impact on your bottom line.
By doing this, we hope to maximize the short-term ROI from your investment in SEO. Furthermore, we only engage in “white hat” SEO practices that are compliant with the highest standards practiced in the industry today.
 Our SEO practice emphasizes keywords rather than page rank. In our view, SEO can have the greatest impact on sales by optimizing your site for the keywords most likely to generate relevant traffic for your site. We spend more time on keyword research and SEO web writing and editing than most SEO companies.
Conversely, we spend less time on how your site’s pages rank than other SEO firms might. We see that making improvements to page rank can take a very long time and incur significant cost. Furthermore, as web searches become more and more personalized, we believe that the concept of universal page rank will become increasingly obsolete.
 Formal SEO training, constantly updated. This may not seem important, but it is, because SEO is a complex subject that is constantly changing as the Internet evolves. We have been trained at the top search marketing institute on the planet, run by the industry trade association SEMPO, and invest in continuing refresher training to bring you the most current SEO best practices.
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Please call 650-520-8843 or today to discuss
your SEO project and goals for your website.
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