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Of Special Interest:
Top 5 Search Marketing Web Sites. Visit these sites regularly to learn more about search marketing.
Common Internet Marketing Terms. Stop! You don’t have to nod your head vacantly any more. Just look it up here. |
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Internet Strategy Consulting
At this stage in the development of the commercial Internet, many companies are re-designing their websites to bring them more in line with their current business strategy and new technologies. Whether you are re-designing a legacy site, or planning an entirely new venture, we should talk.
Fergusson Associates has provided Internet strategy consulting on more than 30 website development projects. Our role is to understand your business objectives and resources, and suggest the Internet technologies and vendors that best fit your project.
Our Internet strategy engagements usually include working with the key stakeholders to design the new site’s information architecture. We function well as consensus builders, although we will argue for a given position when there is a strong business case.
Here are three more reasons to talk to Fergusson Associates about your Internet strategy consulting project: |
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 More than 10 years’ experience working on large and small sites in a variety of industries. We have provided Internet strategy consulting for sites ranging from a dozen pages to more than 1,000 pages. Most of our experience involves branding and lead generation.
 Comfortable working with C-level executives and VPs – we have ample experience working with everyone from customer service representatives to middle managers to CEOs. So we are good at taking the CEO’s vision, and making it work online with the site’s daily operational requirements.
 Creative problem solving with a strong bottom-line orientation – we can often find the right idea, process or technology to resolve a vexing issue. And we are loath to propose a solution that is too expensive, cumbersome or complicated for your firm. Whether or not your website has a separate P&L, we will treat it as if it does.
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Please call 650-520-8843 or for more information
about our Internet strategy consulting practice.
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