Fergusson & Associates - An Internet Marketing Consultancy

The Long Tail by Chris Anderson

Internet marketing is evolving so quickly that not many traditional books have had an influence on the field. One exception is The Long Tail, written by Chris Anderson, editor-in-chief of Wired Magazine. This book has had a profound impact on search marketing theory, in particular. For more about the book and discussions surrounding the concept of the long tail, go to Chris Anderson's blog by the same name.

Marketing Resources

Here are three resources that will help you as we plan and implement your marketing campaign.

	Every plan for a search marketing campaign has at some point to consider search engine market share.
	And should you hear or read a word or phrase that is new to you, we’ve provided a list of common Internet marketing terms.
	Finally, for those of you interested in expanding your knowledge of Internet marketing, we have a list of our top 5 search marketing sites, with articles, presentations, and email subscription services to keep you up to date. In total, enough content to keep you busy for a very, very long time.

We are pleased to provide you with these resources to further your understanding of Internet marketing.

More and more businesses have come to appreciate the cost-effectiveness, accountability and fast results associated with Internet marketing.

Member

Search Engine Marketing
Professional Organization
(SEMPO)

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