Internet Marketing Expertise for Your Small Business

According to Jupiter Research, 36% of small businesses with less than 100 employees now have a website. A lot of small business owners and marketers want to move into Internet marketing, but don’t know how to get started. At Fergusson Associates LLC, we can help you figure out whether a web site is right for your business, and, if you already have one, how to make your current web site more productive.

Most online marketing agencies prefer to work with larger firms, and may have high minimums or want to assign a junior person to your account. It’s not uncommon to find small businesses that have tried to get online agencies to bid on their business, and never received so much as a phone call in reply.

At Fergusson Associates we adopted a consulting model so that we would be a better fit for businesses like yours. Billing by the hour for work actually done keeps the budget under your control, and our interests in alignment. With relatively low overhead, we can deliver real value at a very competitive price. 

Internet marketing may be a great fit for your business.

Internet marketing is a great fit for many small businesses because it is as dynamic and flexible as you are. Need to roll out a new campaign for a new product in a couple of weeks? That’s a near-impossibility in the print world, but readily do-able electronically. Need to drop prices quickly to match a competitor? You can do it in minutes online.

This flexibility extends to overall spending levels too. If new financing appears faster than expected, you can accommodate it quickly online. Or, if you have to cut expenses fast, you can change your search engine spending, or stop it entirely, with a few clicks of a mouse.

If your plan is to first outsource Internet marketing, and eventually bring it in-house, we are the perfect match for you. We can put the advertising systems in place, help you with recruiting if you wish, and even train your new employees.