Internet Marketing Expertise
for Financial Services Firms

The largest players in financial services figured out several years ago that the Internet is an exceptionally valuable marketing channel, with relatively low cost per lead and favorable ROI, if approached correctly.

Now smaller financial services firms want to venture into Internet marketing, and often are not quite sure how to get started. 

One of the first things you should do is to find a consultant who understands the financial services industry. You know how difficult it can be to work with a vendor who doesn’t understand your business.

At Fergusson & Associates, with many years’ marketing experience in the brokerage and investment management business, we understand the difficulties that you face, particularly in regard to compliance. You can be comfortable working with us because we speak your language, and we understand the environment you work in.

In addition to our comfort with compliance issues, we understand the retail audience as well as investment professionals, including RIAs, and the online media appropriate for each market.

When you venture into Internet marketing for the first time, you may notice two major differences with the print media you have used in the past.

For one thing, production times are much faster than you are used to.

If your site’s look and feel are well established, creating search and online advertising is very quick. A new search campaign can be launched in a few days, for example, and revised in as little as an hour.

Also, you will find that you have much more budget flexibility than in the print world.  Some online advertising campaigns can be stopped or changed with a phone call or email message. Search campaigns are charged to your corporate credit card, and your spending level can be changed online in a few minutes. A sudden change in budget can be accommodated online very easily.

To learn more about how Internet marketing can make your total marketing effort even more successful, contact Fergusson & Associates today.