Internet Marketing Consultants
Fergusson Associates LLC is an Internet marketing consultancy that provides search engine marketing (SEM), online advertising, web copywriting, and web development. Our services are applicable to a wide range of firms, and are particularly relevant to firms in the financial services industry and to small businesses in general.
We specialize in coming up with innovative, cost-effective solutions in all areas of Internet marketing. Our results-oriented web copywriting is based on years of direct response experience.
Our web development expertise comes from creating almost two dozen business web sites, some of them numbering hundreds of pages. We also develop our own affiliate marketing sites, which allows us to test new marketing concepts and technologies that we can later deploy on our client-oriented projects.
We can help you build your brand on the web, sell more product, and generate more bottom-line revenue. Moreover, given the power of the Internet and our focus and expertise, we can usually accomplish these goals relatively quickly, a key advantage in today’s competitive marketplace.
U.S. Search Engine Market Share June 2009
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Microsoft and Yahoo
Change Search Marketing
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On July 29, 2009 Microsoft and Yahoo announced a new alliance that will have a far-reaching impact on search engine marketing.
Under the terms of the ten-year agreement (which will require regulatory approval), Yahoo will deploy Microsoft's well-received Bing search engine, while Yahoo will field a global advertising sales force representing the Internet properties owned by both firms.
On the whole, search marketers welcome the new deal. The chart at left shows why.
With 65% market share, Google dominates search in the US. Google actually added 2% to its market share in the first six months of 2009, so it is well on its way to accounting for 2/3 of all U.S. searches.
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Microsoft and Yahoo together accounted for just 25% of market share at the end of June 2009. While less than half Google's share, the new alliance could create a more serious challenge for the market leader.
Search marketers have deep respect for Google, which almost single-handedly created the search marketing industry. However, everybody would like to see more competition in the industry, particularly in advertising rates and service.
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| For more information please call 650-520-8843 or email us today. |
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