Internet Marketing Consulting
Fergusson Associates LLC is an Internet marketing consulting firm located in the San Francisco Bay Area on the northern edge of Silicon Valley. Areas of expertise include Internet strategy consulting, SEO, pay per click (PPC) advertising, local search, web writing and keyword research.
Clients range from Global 5000 firms to local businesses. We are the right size Internet marketing consulting firm for a wide variety of companies, but most of our clients have annual revenue below $100 million.
We can serve as an excellent complement to your marketing staff, freeing them to keep your marketing operation running while we undertake new initiatives.
Here are three reasons
to consider Fergusson Associates for your Internet marketing consulting project: |
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 A commitment to helping your business grow over the Internet. We are interested in helping you grow bottom-line revenues over the web, rather than selling you a particular SEO or PPC program.
Most Internet marketing consultants specialize in either PPC or SEO, but we are not organized that way. We are focused on your business strategy, and matching your business model with the right Internet marketing tools.
 A direct response background – with more than two decades’ experience in direct response marketing, we combine creative strategy with a bottom-line focus on the numbers. For us, Internet marketing is not about the technology, it’s about using the right tools in the right way so as to maximize your profits.
This approach causes us to be cautious about some Internet applications that are momentarily “cool” or just an accepted part of the regular playbook. We will work with you to determine whether an Internet marketing application or process is appropriate for your business and likely to be worth the time and money required for success.
 A boutique orientation – we prefer to focus on a few companies – large or small businesses – that have interesting problems to solve. This enables us to provide you with the service that you deserve while we direct our attention to optimizing your Internet marketing campaigns.
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Please call or and tell us more about your business. You may know exactly what you need, or you may not know what to expect from Internet marketing consulting. It doesn’t matter. There’s no obligation, so pick up the phone and call, or email us today.
Opinion
A Proposal for Reforming the Open Directory Project (ODP)
May 1, 2010
The Open Directory Project (ODP), also known as DMOZ, is a mainstay of SEO on the Internet. The ODP describes itself as “the largest, most comprehensive human-edited directory of the Web.”
... alas, all is not right with the ODP, and a firestorm of discontent is spreading across the Internet...
The Open Directory has historically been highly valued by SEOs because, as the ODP site states, it “powers the core directory services for the Web's largest and most popular search engines and portals, including Netscape Search, AOL Search, Google, Lycos, HotBot, DirectHit, and hundreds of others.” Thus, the ODP is thought to have an important influence on a site’s search engine rankings.
Founded in 1998, the Open Directory Project is now owned by Netscape.
In the spirit of the early Web, the Open Directory operates as a free registration service for all those who wish to submit their site for review and potential inclusion in the directory. Site submissions are reviewed by anonymous volunteer Editors who are supposedly experts in a certain subject category, such as an industry, technology, sport or hobby.
Over time, the Open Directory Project became so well established that it is now SEO best practice to immediately register with ODP when you launch a new site.
But, alas, all is not right with the ODP, and a firestorm of discontent is spreading across the Internet... (More)
| For more information please call 650-520-8843 or today. |
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